Survey Methodology and the Latina/o Vote: Why a Bilingual, Bicultural, Latino-centered Approach Matters
Published in Aztlan: A Journal of Chicano Studies, 2017
In this article, we briefly summarize the academic literature on Latino political behavior, explain why understanding the attitudes of subgroups requires pollsters sensitive to the populations they study, and present a novel analysis of real vote data that suggests that Clinton did, as expected, surpass Obama’s margin of victory among Latino voters. Analyzing 29,045,522 votes from 39,118 electoral precincts across 10 states, we show that Latino Decisions polling was far closer to the actual vote returns than the Edison Exit Poll. We conclude by looking to the future of the Latino electorate and polling in U.S. elections.
Recommended citation: Barreto, M., Reny, T., & Wilcox-Archuleta, B. (2017). "Survey Methodology and the Latina/o Vote: Why a Bilingual, Bicultural, Latino-centered Approach Matters." Aztlan: A Journal of Chicano Studies.
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